With a strong background in psychology and behavior analysis, I am able understand target audiences and the motivations and emotions that drive behavior. My passion for writing and storytelling as well as creative visual design fuels my ambition to grow in marketing and advertising. Ultimately, I aim to transition into roles in creative direction and brand development, where I can blend my expertise in human behavior with creative flair to make a lasting impact.

Skills

Platforms/Programs/Tools: Wordpress, Google Ads Manager, Facebook Ads Manager, Adobe Photoshop, Website creation, Writing, Keyword research, Social media advertising, Campaign development & optimization, Storytelling, Online Marketing, Canvas.  
Languages: English & Tamil.

Education

The Digital Marketing Bootcamp at Texas Combs from University of Texas at Austin (November 2023 - April 2024): 
Board Certified Behavior Analyst (USA) – November 2020
M.Ed in Special Education with a specialization in Applied Behavior Analysis (Rutgers University, New Jersey) – 2016 to 2020
	Completed the ABA course sequence, passing with an A in all the papers, and a GPA of 4.00.  
M.Sc in Counseling Psychology from Madras School of Social Work (Chennai, India)  - 2014 to 2016
B.A in sociology from Stella Maris College (Chennai, India) – 2011 to 2014

Professional Experience

Resilient Moment
Digital Marketing Manager (June 2024-Present)
  • Managed and strategized social media campaigns, increasing engagement and visibility on platforms including Instagram and LinkedIn.
Education
  • Directed brand visibility, driving awareness through engaging posts and stories.
  • Engaged with the CEO, VP of Marketing and the Investor to validate and the strategy and align the roadmap. 
  • Developed and executed content calendars to align with marketing objectives, ensuring consistent brand messaging across platforms.
  • Leveraged performance metrics to assess campaign effectiveness, refining strategies for improved reach and engagement across platforms.
  • Created and curated visually engaging content tailored to target audiences, resulting in a growth of followers and increased engagement metrics.
  • Collaborated with teams across teams to align social media efforts with broader marketing goals.
Action Behavior Centers, Austin, TX
Senior Board Certified Behavior Analyst (March 2023-September 2023) 
Board Certified Behavior Analyst (March 2021-March 2023) 
Registered Behavior Technician Level 2 (July 2019 - March 2021) 
  • Took on the role of the Preceptor for the clinic:
    • Successfully trained and helped new employees pass the Registered Behavior Technician test for the entire clinic.
  • Developed skill acquisition programs using Central Reach for nearly 20 patients between the ages of 2-8 using standardized assessment tools.
  • Set clearly defined goals for each patient, therapist and families and helped achieve goals by modifying strategies upon analysis of visual data.
  • Developed and modified 20 behavior intervention plans with a 70% success rate at reducing challenging behaviors across patients.
  • Successfully met 70% of the goals set for each family using behavior skills training.
  • Supervised and managed a team of 9 therapists.
  • Successfully met goals set for 13 families using behavior skills training.
  • Facilitated biweekly parent meetings some of which required consultations with schools and other specialists in the field.
  • Implemented behavior intervention plans for patients between the ages of 3-5 years old.
  • Assisted the BCBA with assessments and data analysis using Catalyst.
Bancroft, New Jersey 
Applied Behavior Analysis Specialist - Pediatrics and Adolescent Campus Residential Program (November 2017-August 2018)  
Clinical Associate - Lindens Stabilization Unit - (May 2017- November 2017) 
 
  • Managed a case load for seven individuals diagnosed with developmental disabilities.
  • Daily visual analysis of data using Microsoft Excel.
  • Successfully conducted staff and parent training on specific ABA principles as well as the correct implementation of Behavior Intervention Plans by conducting treatment integrity checks.
  • Assisted ABA Specialist’s and BCBA’s in conducting Functional Analyses, and the implementation of specific treatments for the clients with severe challenging behaviors.
The Unlocked Potential, New Jersey  
Behavioral Assistant (October 2016 - May 2017)
  • Provided specific, outcome oriented interventions which were components of a detailed plan of care by a licensed clinical behavioral healthcare practitioner.
Special Education Teacher 
October 2012 - November 2013
Prayatna, Chennai, India 
  • Taught 15 different students using specific tools implemented to improve children’s memory, mathematical reasoning, number sense, spelling, grammar, and reading comprehension.