Created a mock marketing campaign for a loyalty program to re-engage past customers and encourage future purchases.

Audited a local businesses content marketing strategy and analyzed it for any gaps along with identifying relevant content opportunities that supported the campaign objectives.

Created mock visual content and optimized copies for multiple platforms, keeping the content native to each platform for a boutique.

Developed a strategy for a multi-platform social media campaign to help build The Cheesecake Factory’s reputation. As a part of the project, built out a campaign on Facebook Ads Manager.

Created a paid search campaign for a mock local tour guide business.

Created a digital marketing strategy for a sustainable clothing brand “Ikiru Gear”.

Created retargeting strategies in a campaign brief for a mock tourism company on Google Ads.

Developed retargeting strategies in a mock campaign brief for The Cheesecake Factory on Facebook Ads Manager.

Developed a creative brief including brand/technical considerations for ad creatives, drafted campaign brief with audience and placement parameters and provided recommendations to improve campaign performance.