Having been raised in both the US and India, it gave me the opportunity to learn how to develop meaningful connections with people and is something I deeply value. 

With a background in psychology and behavior analysis, I quickly recognized its relevance in all aspects of life. My curiosity for human behavior expanded during my master’s studies, and I knew I wanted to work across diverse industries to learn their intricacies and apply behavior analysis to effectively achieve goals.

As a behavior analyst, I learned that building genuine human connection was crucial. Without team or family buy-in, even the best interventions would fail. We weren’t just analysts; we acted as marketers, setting clear goals, tracking data, and adapting strategies—skills that are equally vital in creating successful marketing campaigns. Now, I’m eager to help businesses reach their goals through effective marketing and advertising, driven by my passion for writing with powerful storytelling, visual design, and connecting with people.